Model Makeover


Project Description

Telling someone’s unique story requires strategy, organization and, of course, a bit of innate talent. Each assignment our writers take on is hand-selected to coincide with their writing style. Engaging and continuing to engage the reader/viewer is elemental for a writer, and that’s why our writing style works well for businesses. We have a plan from start to finish—like a blueprint for a book.

For our magazine article “Model Makeover,” a punchy, poignant tone was preferred, because it leant itself to the design esthetic of the interior designer/creative director for which we were profiling. Melissa Palazzo is poised and has impeccable style, and thus, our content and photography needed to reflect that image. We conducted the interview in her family home, so we also had to be conscious about emulating a very intimate and personalized perspective, telling her story from her point of view.

EXCERPT: She’s fashionable. She’s a folk art collector. She’s a mother of three. She’s the Creative Director and Principal at Pal + Smith, and like her interior design philosophy, Melissa Palazzo is “bold and fearless,” showing her So Cal clients how to love the unexpected. We visited her recently renovated Orange County home to see why this space is Melissa Palazzo’s favorite design thus far. Touring to the tune of rock like the Yeah Yeah Yeahs and Nine Inch Nails, every niche of this notable designer’s home is chic yet fun. The bright white gallery walls are the perfect frameworks for Melissa’s unexpected art. Every room leads with thought-provoking photography and explosions of color. Melissa Palazzo has created a home that tells a story of a clever designer who has inspired style. She’s completely made over this OC home (leaving only the original fireplace in tact), and turned it into a model for a contemporary, urban dwelling for herself and her family of five.

Client Locale Magazine

Skills Content Creation, Photography