Dueck Defense


Project Description

Dueck Defense, Inc.’s ISO-certified products are a direct derivation of years of professional firearms research and testing by Marine Corps. veteran, nationally ranked 3-Gun Shooter and IPSC Grand Master, Barry Dueck. It was Barry’s own diagnostic persona and inclination for the ultimate second set of rifle sights that lead to the creation of Dueck Defense, Inc.’s innovative suite of firearms sights and accessories. As a niche line of firearms accessories, Dueck Defense needed to appeal to a highly specific target audience. We wanted to tell their unique story and present their products in an exciting, but "cool" manner that could speak to that audience. Finding the right photographer to express this message in the main site imagery was an important step. As an e-commerce site, security and maintenance was a high priority.

Client Dueck Defense

Skills Web Design & Development, SEO, Maintenance, E-Commerce